Content with a mission
Digital channels change at a phenomenal pace, but the need for smart, well-targeted content has never been greater. We work with clients across paid, owned and earned channels to deliver content which drives online engagement. Our services include:
- Blog content
- Social media content & campaigns
- E-newsletter design and strategy
- Video content
- Website build and content migration
Our approach to digital
The digital landscape is maturing, and the era of chasing algorithms in pursuit of search rankings or fleeting engagement is over. We create content which sparks meaningful actions, whether that’s a tantalising recipe video on Instagram or a well-crafted suite of SEO content for a blog.
We take an audience-driven approach, working with user personas, search insights and UX analysis to truly understand how people will engage with our work. And we apply a create-once, adapt-for-channel philosophy which is both cost-effective and targeted.
The Cineworld blog is an essential part of our online marketing strategy. Our team at Immediate have grown a loyal following who keep coming back for great, exclusive content.
Carla Boyd, social media manager, Cineworld