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IM Thinking

New work and fresh ideas on content, loyalty and membership

Insider tips | What is content design?

Dan Linstead / 21 May 2020

If you want to really improve the effectiveness of your digital content, you need to consider more than words, pictures and distribution. Enter the new discipline of Content Design, where creativity meets UX. Anna-Louise Taylor, content designer within Immediate’s RSPB digital team, explains herself. How...

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