IM Thinking

New work and fresh ideas on content, loyalty and membership

How we grew a blockbuster 5 million views on the Cineworld blog

Dan Linstead 25 October 2018

Blogging is now 20 years old, and has proved to be an endlessly adaptable tool for digital content marketing. Our biggest branded blog project to date, for leading cinema chain Cineworld, has been a fascinating experience with lots of learnings we’re happy to share. We’ve been working...

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