Content strategy and insight

What should your content be achieving? How do you plan and deliver content across our channels? And how do you harness audience data to serve the right content to the right audience at the right time?

Understanding audiences and how they engage with content is a central strand of our business. We work with clients to develop robust content strategies and embed them within their organisations. Our services include:

  • Content audits
  • Staff workshops and training
  • Reader panels and user testing
  • Focus groups
  • Sector analysis and reporting

Sector insight

Our dedicated in-house Insight team are experts in Immediate’s own brands, markets and audiences, which span sectors from food to travel, sport to parenting. This knowledge shapes our business, and provides our clients and advertisers with invaluable insight to inform theirs.

Our research panel: Immediate Insiders

We have access to Immediate’s online community – Immediate Insiders – for consumers of all of our brands. With 8,000 members, it provides us with a wealth of insight into:

Audience attitudes and behaviours
  • Category insight
  • Content effectiveness
  • Lifestyle trends

Immediate Insiders is a superb opportunity for clients to access our sought-after ABC1 audiences, and ask them questions.

Warm, friendly and attentive, Immediate Media are the perfect mix of supportive co-creators and external professionals. Their dedicated team are always keen to push creative and production values.

Kevin Yeates, editorial and design manager, The Scout Association

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