The latest news from Immediate Media Branded Content

Loyalty comms has come of age. Time for a rethink?

Dan Linstead 24 November 2016

Traditional points-based loyalty schemes are no longer the whole solution, says Dan Linstead. Brands should look to membership organisations for content that truly builds long-term relationships Loyalty – in the marketing sense, rather than being faithful to your other half, Swindon FC or the Queen...

Read more

Sign up for email updates