Video Production and Marketing

Why video?

Video has become an increasingly important marketing tool – with around one third of online activity now dedicated to watching video. Done right – video can help you reach new audiences, drive sales conversions, increase brand warmth and build loyalty with your existing customers and members.

Video is also a highly emotive medium and can help you cut through the chatter of online media and generate a meaningful relationship with your audience.

Benefits of video

  • social video generates 1200% more shares than text and images
  • 64% of people are more likely to buy a product or service after watching a video about it
  • embedding a video on a web page increases dwell time, and can increase click-through rates by 200-300% when used in e-newsletters
  • video increases click-throughs from organic search by 41%

Source: Tubular Insights

How Immediate adds value to video marketing

We specialise in offering end-to-end creative solutions for Membership organisations, charities and consumer brands looking to tap into specialist consumer interests. Whatever your brief, we will work with you closely to explore how video can best support your business goals and deliver clear ROI.

Unlike many video production companies, at Immediate we are able to tap into content expertise across over sixty special interest brands such as gardening, food, cycling and craft. Our 360 approach to content planning also ensures that any video creative we deliver works as part your wider content strategy.

We are happy to work with you at any stage of the video marketing process, whether you’re new to video and looking for some inspiration or help with strategy, or simply looking for a production partner to bring to life your creative brief. Our in-house production team and fully equipped studio also ensures that we can deliver a range cost-effective solutions to suit your budget.

Video Services

Video content strategy




Implementation & measurement

 Video formats & case studies

Live action
Social video
Campaign and partnership video
360 video