Back in December we worked with one of our longest-standing clients, Cineworld, on a really fun and unusual video shoot. The idea was to promote the incredible range of blockbuster movies heading for cinemas in 2019 – action movies, big budget sequels, family films, the lot.
We’ve been working with influencers on the Cineworld blog for a while, and have found they can bring fantastic additional reach to content. For this video, though, the client was keen to go BIG.
So we assembled not one, not two, but eight movie bloggers at Cineworld Leicester Square. Their task? The 2019 Trailer Challenge. Here’s the result:
(Note: the 16 minute runtime was an interesting experiment in viewing length – we found viewers stayed with the format much longer than typical YouTube videos.)