If you want to really improve the effectiveness of your digital content, you need to consider more than words, pictures and distribution. Enter the new discipline of Content Design, where creativity meets UX. Anna-Louise Taylor, content designer within Immediate’s RSPB digital team, explains herself. How...
Read more With the nation staying at home, Immediate’s consumer digital platforms have seen a huge boost in traffic in the last few weeks, resulting in an incredible 59m users visiting our sites last month – our highest total ever as a business. From food to history,...
Read moreYou might think you know what content works for your organisation – and what doesn't. But how exactly is it working, and who for? If you haven't done a good content audit recently, expect to unearth some surprising stuff, says content strategist Matthew Pink ...
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