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Category: Branded Content

5 challenges for charity loyalty comms in 2017

Dan Linstead / 23 January 2017

With donor retention rates stubbornly low, improving long-term loyalty has to be a priority for charities this year. Here are five key challenges your content strategy needs to address 1. Build trust Numerous studies have shown that trust in an organisation is a fundamental factor...

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Loyalty comms has come of age. Time for a rethink?

Dan Linstead 24 November 2016

Traditional points-based loyalty schemes are no longer the whole solution, says Dan Linstead. Brands should look to membership organisations for content that truly builds long-term relationships Loyalty – in the marketing sense, rather than being faithful to your other half, Swindon FC or the Queen...

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