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B2B membership magazine redesign

A complete redesign of the members' magazine for the General Osteopathic Council

The brief

The General Osteopathic Council (GOSC) is the industry regulator for osteopaths in the UK – the equivalent of the General Medical Council for GPs. Their bimonthly magazine, The Osteopath, is their main channel of communication, and contains essential updates for everyone working in the profession. We were asked to redesign the magazine to make it more accessible, without sacrificing the authority and detail appropriate to a health regulator.

The solution

We gave the magazine a complete makeover, introducing a new fontset, infographics and approach to illustration. Complex information is now carefully structured so that readers can navigate content more easily, and there’s a greater focus on personal perspectives from both GOSC and working osteopaths.  As well as ongoing design, we consult on editorial strategy and handle advertising sales into the magazine.

Case Studies